If you have ever ventured through the cleaning aisle at your local supermarket, you will notice how tasty many of the cleaners appear. It may sound shocking, but thousands of children each year are victims of accidental poisoning—with one of the leading culprits being food-imitating cleaning products. Therefore, I decided after extensive research into food-imitating products for my fourth year thesis, to design a campaign with the focus of informing parents and/or guardians of the dangers food-imitating products pose to children, while offering tips on how they can avoid these accidents from happening at all costs. 

Posters

The first deliverable for my campaign is a poster series, which has been designed to be playful and grab the attention of parents and their children through its bright colours and quirky illustrative and typographic style. The more that you look at it, you will begin to realize that although the poster appears to be advertising juice, it is depicting the dangers of these food-imitating products and how easily a child can mistake them for a beverage. I also photographed three household cleaners that I felt were especially food-imitating, to be included in the campaign.

Website

I also developed a campaign website, which features more of the playful fruit illustrations and typographic elements, while providing tips on how to identify food-imitating products. The second page of the website also includes photography of the cleaning products while identifying key attributes which make them enticing towards children.

Social Media Ad

The final deliverable is an animated ad which would be featured on social media. This ad uses shock value to reflect the dangers of food-imitating household cleaners, and what can happen when they end up in the hands of a child. The advertisement features animated typography and fruit characters to elicit a playful tone, while sending a strong message that keeping these products out of sight is not enough to keep children safe and that parents must be informed of these dangers and have these conversations with their children.