Fixer : A New Musical - Emily Zathey's Portfolio

Fixer: A New Musical

The Project

Throughout 2022, I have been working on developing the brand materials and promotions for an upcoming musical: Fixer. This musical is a darkly comedic coming of age story, and I wanted to ensure that the logo and branding reflected this mysterious and quirky show.

My Deliverables included:

- Promotional Materials (Show Poster / Advertisements)

- Social Media Posts (Layout / Post-Planning / Photography)

- Programme Design

The Brand

When developing the brand for this musical, I gravitated towards darker colour schemes to reflect the mystery and intrigue that this musical holds. For the logo itself, I chose to use a hand lettered approach. I made the choice to dot the 'i' in "fixer" with a heart because I felt it reflected the persona that "the Fixer" puts on throughout the show. During the musical, Laila (The Fixer) is seen as the mysterious problem solver around school, but she puts on a bubbly facade so that no one suspects what she is truly capable of.

Show Poster

The show poster was the first branding material that I worked on. I decided to implement green lighting to create a moody and mysterious atmosphere. Once this photography style was developed, it was then used to photograph other cast members in a similar way for future social media posts.

Social Media

I also had the responsibility of planning and designing the social media posts for Fixer. I wanted to make sure that the social media feed looked well-organized and grabbed attention to encourage ticket sales.

The social media posts included cast announcements, promotional posters, and short audio clips of the songs.

For the cast announcements, I decided to feature a collage-style to provide a glimpse into the unique personalities of the characters.