Frida's Hot Sauce Packaging
The Concept
Frida's Hot Sauce is a package design inspired by the heat of Mexico and the vibrancy of Día de los Muertos (The Day of the Dead). I recently rewatched Disney Pixar's Coco and fell in love with the use of colours and characters within the film. I took inspiration from the various patterns and colour schemes from the film and my own research when designing these hot sauce labels.
The Logo
If it's not already obvious, I took inspiration from Frida Kahlo herself, by adding a flower crown on the skull. I also added face makeup to the skull referencing the makeup worn by many during the Day of the Dead celebrations.
Frida Kahlo (Tim Mossholder from UnSplash.com)
Day of the Dead Makeup Inspiration (Fili Santillan from UnSplash.com)
Logo Variations
I created three logo colour variations to represent the three flavours in the hot sauce packaging series: chili lime, original, and chipotle.
